Projects
ExxonMobil asked us to create a direct mail piece that would expand both brands' footprint by increasing the volume of new leads for Branded Wholesalers.
This email campaign for PNC encouraged prospective customers to work with a PNC Investments Financial Advisor, specifically with market volatility in mind.
RAPP conducted an intensive U.S. study, mapping the path to purchase for individuals across the spectrum of gender in key industries. I leveraged the qualitative and quantitative results of that study to craft a narrative that supported a multimedia presentation and white paper.
I worked on the team responsible for pitching United Healthcare, in hopes of redesigning their Medigap homepage. In a sea of health insurance options, UHC wanted to stand out and drive leads further down the sales funnel.
