Gender Matters
Collaborated With:
Experience Strategy; Diversity, Equity & Inclusion; Market Intelligence; Business Development
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Deliverables
Multimedia presentation and white paper.
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Business Goal
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To share RAPP's research findings with marketers and brands alike, and better understand how to address these disparities equipped with intel directly from the source.
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Challenges
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Convincing brands, across a variety of industries, of the importance of interrogating their understanding of gender.
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Providing actionable insights for brands and marketers that move away from one-size-fits-all approaches toward inclusive precision marketing.
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Communication Objective
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Share research findings in a style that is intellectually rigorous while remaining approachable and non-judgemental.
Presentation
RAPP hosted Gender Matters live from its headquarters in New York and shared an in-depth exploration of the research alongside a diverse panel of powerhouse gender and industry experts. Together, they unpacked the major implications and marginal gains in store for brands at the cutting edge of gender inclusivity, while reimagining gender’s impact across disciplines through the lens of superheroines, macrotrends, healthcare, and more.
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I worked closely with the presenters to determine the overall structure of the presentation, and produced the script used by RAPP participants.
White Paper
The Gender Matters presentation brought together industry experts and academics to offer diverse, personal perspectives on RAPP's research. We also produced a white paper, released soon after the event, to offer marketers and brands a more in-depth look at our findings.
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Drawing on my academic background, I worked closely with the Market Intelligence team that conducted the study to translate their results into a thoughtful, actionable report. You can see snapshots of the white paper below, and can download it in full here.
